KP Snacks teams up with Bestway for The Hundred promotion

For the second year running, KP Snacks has teamed up with Bestway to offer retailers the opportunity to win a ‘money can’t buy’ experience at The Hundred cricket tournament.

Retailers have the chance to win a VIP experience for eight, including tickets to The Hundred final at Lords cricket ground on 3 September, access to an executive box, hospitality, travel, and accommodation expenses. 20 runners-up prizes of £100 stock vouchers are also available for retailers to win.

KP Snacks’ sponsorship is promoted on eight core brands – popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips – all of which feature on team shirts. Retailers buying six of the featured brands at Bestway, in any format, will be automatically entered into a free prize draw. The competition is open until 8 August.

Matt Collins, trading director of KP Snacks, says: “We are thrilled to be partnering with Bestway once again, ahead of what is going to be an exciting summer of sport. As fans nationwide celebrate The Hundred, retailers will be given an excellent opportunity to drive bagged snacks sales while having the chance to win great prizes themselves.”

Kenton Burchell, group trading director at Bestway Wholesale, adds: “We are always looking for ways to delight and excite our customers. We have an exciting programme of activity planned as part of our ‘Summer of Freedom’ campaign, and The Hundred incentive and promotion is a perfect fit.”