Product & Promotions News
Tropical drink Rio sees sales jump in Boost partnership
Six months on from Boost taking on full responsibility for sales, marketing and distribution of the Rio brand, the tropical drink has seen significant sales growth. Supported with an extensive […]
BrewDog introduces session-strength Planet Pale
Carbon negative brewer BrewDog has introduced BrewDog Planet Pale. Available in single 440ml cans (rsp £2.25) and 4 x 330ml cans (rsp £5), the 4.3% abv beer delivers “session-strength fresh […]
KBE Drinks introduces Peacock Lychee & Lime cider
KBE Drinks has introduced a new flavour for Peacock, its award-winning cider brand. Peacock Lychee & Lime is the first ever lychee-flavoured cider in the UK market. It contains sweet […]
Fisherman’s Friend Original Extra Strong launched in PMP for wholesale channel
For the first time in the brand’s 156-year history, Fisherman’s Friend will be introducing price-marked packs to cash & carries and delivered wholesalers this September. The launch is in line […]
Guinness 0.0 returns to GB off-trade and on-trade
Diageo has announced the return of Guinness 0.0 in Great Britain. Available in a 4 x 440ml can format (rsp £3.50-£4.50), Guinness 0.0 will be offered to wholesalers later this […]
Yeastie Boys craft beers join KBE Drinks’ portfolio
KBE Drinks, the premium world beer and cider company, has announced a new deal with Yeastie Boys Brewing Company. KBE Drinks will become the exclusive UK distributer for Yeastie Boys’ […]
Jammie Dodgers PMPs in smaller case size for convenience channel
Burton’s Biscuit Company is supporting the convenience channel with the relaunch of its PMP case for Jammie Dodgers. The new compact case of 15 x 140g packs (price-marked at 89p) […]
British Beef & Ale variant joins Tyrrells range
KP Snacks has expanded its Tyrrells range with a new flavour, British Beef & Ale. Available from 30 August, the new line comes in 40g single packs (rsp 85p) and […]
New £1 million summer campaign launched for Whitley Neill Gin
Halewood has launched a new £1 million advertising campaign for Whitley Neill Gin which taps into summer al fresco eating occasions. The campaign comes as Whitey Neill was crowned the […]
Birds Eye signs up Zest Food Partners to grow its foodservice business
Birds Eye Foodservice has announced that it is working with Zest Food Partners to help grow its range of products in the foodservice market. Part of Nomad Foods, Birds Eye […]
Isle of Wight Distillery unveils Mermaid Gin & Indian Light Tonic RTD
The Isle of Wight Distillery has launched its first RTD for Mermaid Gin – a 6% abv blend of its signature award-winning gin and Indian light tonic. The launch comes in […]
Halewood backs JJ Whitley Vodka with £3.5 million advertising campaign
Halewood has launched its first above-the-line campaign for JJ Whitley vodka which celebrates the brand’s Russian provenance, whilst also paying homage to its British heritage. Production of the JJ Whitley […]
