Product & Promotions News
Full-sugar Old Jamaica Ginger Beer makes a permanent comeback
In response to consumer demand, Refresco has brought back its original Old Jamaica Ginger Beer full-sugar recipe. It is the first time that Old Jamaica’s original ginger beer formula, which […]
Fentimans launches mixer fridge pack in four variants
Fentimans, maker of premium botanical mixers, has announced the launch of a new mixer fridge pack. The new format (rsp £3.75) consists of 6 x 150ml cans and is available […]
New Apple & Guava flavour joins Rubicon RAW range
Barr Soft Drinks has added an Apple & Guava variant to its Rubicon Raw range. Rubicon RAW is now the fourth largest flavoured big can energy brand in the market […]
Shaken Udder launches a new ambient milkshake range
Shaken Udder has launched a new ambient milkshake range designed to meet the needs of the convenience/impulse channel. The new product comes in 330ml bottles, in Chocolush, Vanillalicious and Strawberries […]
Budweiser Brewing Group launches Stella Artois Unfiltered
Budweiser Brewing Group has announced the launch of Stella Artois Unfiltered. The new 5% abv lager will be introduced exclusively in Asda on 24 February before being rolled out across […]
Barr Soft Drinks backs IRN-BRU with £6 million campaign
Barr Soft Drinks is investing £6 million in IRN-BRU, the UK’s No.1 flavoured carbonate brand (IRI), spearheaded by three new adverts. The heavyweight campaign will continue to clearly differentiate IRN-BRU […]
Shoppers can win tickets to Platinum Jubilee Pageant courtesy of Cadbury
Mondelez International is giving shoppers the chance to win a pair of tickets to the Platinum Jubilee Pageant on 5 June, courtesy of Cadbury. For a chance to win, shoppers […]
Absolut range is refreshed with new look and remixed flavours
Pernod Ricard has unveiled has a new bottle design and remixed flavoured range for Absolut in what is the brand’s biggest shake-up since its launch in 1979. The new packaging […]
Goodfella’s pizza now available to foodservice customers
Birds Eye has announced that its frozen pizza brand Goodfella’s is now available to foodservice customers. Founded in 1993, and part of the Birds Eye family since 2018, Goodfella’s now […]
Robinson Young secures UK distribution deal with Henkel
Robinson Young has been appointed by Henkel Laundry & Home Care as its exclusive distribution partner for UK cash & carry. Henkel has been established for 144 years and is […]
Limited-edition Absolut bottle promotes the power of voices
Pernod Ricard has launched a new limited-edition bottle for Absolut, the UK’s No.1 premium vodka (Nielsen). The design resembles expanding sound ripples with the aim of promoting the power of voices […]
Mentos Fanta wins Product of the Year
After its launch by Perfetti Van Melle in summer 2022, Mentos Fanta has been awarded Product of the Year 2023. Previous Product of the Year winners on average see sales […]
