KP introduces non-HFSS flash on cases of compliant products

KP Snacks is introducing outer cases stamped with a KP Snacks non-HFSS (high in fat, sugar and salt) flash to help retailers ahead of the HFSS legislation being introduced in October.

The clearly marked non-HFSS cases will support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions.

In-store staff will also benefit from these easily identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.

The new product cases will be launched across KP Snacks’ leading non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts.

To provide retailers with a comprehensive overview of KP Snacks’ HFSS strategy and product reformulation programme, the manufacturer has also developed a simple step-by-step HFSS retailer guide.

The guide provides retailers with top tips for optimising their crisps, snacks & nuts fixtures to prevent lost sales as they adapt to the new regulations. To create easy access to further support, the guide also includes a QR code which directs retailers to the official ACS HFSS guide.

Matt Collins, trading director at KP Snacks, says: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.”

As a part of its ‘Taste for Good’ commitment, KP Snacks has been working on improving the health credentials of its products for a number of years. By the time HFSS legislation comes into play, over 100 SKUs and a quarter of the KP range will be non-HFSS.

The KP Snacks HFSS retailer guide is available for download at

Published Date: April 19, 2022
Category: Product & Promotions News