Imperial Tobacco introduces Embassy Signature Silver Edition

Imperial Tobacco is introducing Embassy Signature Silver Edition for a limited time.

Available from the beginning of May until the end of September, the new variant offers features usually associated with premium factory-made cigarettes, but without the premium price tag, to deliver increased sales and profit margins for retailers.

Embassy Signature Silver Edition benefits from special reduced-smoke-smell paper, a modern shaped filter and textured tipping paper.

The pack has been designed with a resealable ‘fresh protect’ foil feature to maintain product freshness, and the branded trade outer promotes the brand’s modern design with a luxury embossed sleeve.

Embassy Signature Silver Edition has an rsp of £10.15 per pack of 20, providing the same value as the original product but with an elevated experience.

Tom Gully, consumer marketing manager UK at Imperial Tobacco, comments: “Helping our retailers take advantage of the growing sales opportunity for premium tobacco at affordable prices is a driving factor for Imperial.

“Through this latest launch, we’re offering the same popular blend at a great value price point, but with the innovative, premium features customers will be looking for. The new packs will be available for a limited time only, so we’d recommend retailers stock up now to take advantage of the new format while they can.”