Rubicon backed by Mango Month in cash & carries and wholesalers

Barr Soft Drinks’ Mango Month returns in May, with a host of competitions, promotions and in-depot activation across wholesale, cash & carry and impulse outlets.

Celebrating the fresh Alphonso mango harvest and coinciding with mango festivals to mark their arrival, Rubicon will be helping the trade to drive awareness and uplift during this peak sales period.

Throughout May, Rubicon will be implementing eye-catching POS displays, offering exciting giveaways, running in-depot events such as trade sampling days and much more.

Adrian Troy, marketing director at Barr Soft Drinks, said: “Rubicon continues to be the UK’s No.1 exotic juice drink brand and 3.6 million households buy Rubicon Mango every year (IRI), which is known for its distinctive sweet flavour and scent thanks to the superior Alphonso mangoes we use.

“We’re encouraging wholesalers and retailers to stock up on Rubicon Mango in all pack formats and make the most of our in-depot and in-store activation tools.

“Stocking Rubicon Mango alongside our other bestselling flavours will drive sales, by catering for the demand of mouth-watering fruity flavours from trusted brands, especially throughout the spring and summer months.”

Rubicon Mango still and sparkling are available in one-litre and two-litre (plain pack and PMP) and 288ml (plain pack) formats.

Rubicon is one of the fastest growing soft drinks brands, up 43% in the last year (IRI).