Florette adds Superfood variant to bagged salad range

Florette, the No.1 brand in the UK’s £608 million leafy prepared salads market (Nielsen/Kantar), has launched a new bagged salad, Superfood.

Superfood (120g, rsp £1.80), which comprises a wild rocket and baby kale mix, includes ‘Immune Support’ messaging on front of pack, highlighting the specific health benefits of the carefully balanced leaf mix. Each portion is naturally high in folate and vitamins A and K, and a good source of vitamin C.

Nick White, head of marketing at Florette UK, comments: “Health is a key consideration for shoppers and has been for some time. Though COVID-19 restrictions have lifted, it has resulted in a heightened consumer awareness of health and immunity.

“With healthy eating still high on the agenda, there has been a move from calorie control to holistic health, with consumers opting for a more varied and natural diet. Superfood presents retailers with a profit-boosting opportunity to expand their fresh produce offering in store and optimise sales.”

White adds: “As the No.1 brand in the category with 6.1 million households already buying Florette each year (Kantar), we are perfectly positioned to meet the growing demand for fresh, tasty, naturally nutritious products which satisify consumer needs without needing to compromise on taste. We’re confident the launch of Superfoods will continue to drive frequency and bring new shoppers into the category.”

Published Date: April 20, 2022