Mondelez launches Cadbury FC Away Wins promotion

Mondelez has launched an ‘Away Wins’ promotion linked to its Cadbury FC partnership.

Running until 29 July, ‘Away Wins’ gives shoppers a chance to win a family trip to watch a top football club on the club’s 23/24 pre-season tour, including flights and accommodation. Four clubs are included in the promotion: Arsenal FC, Manchester City, Manchester United, and Tottenham Hotspur.

Alongside the star prize there are instant-win prizes, including thousands of Love2Shop vouchers and 300 away team football shirts.

The on and off-pack promotion is running on multiple products and formats in Mondelez International’s range of confectionery and biscuits. These include Cadbury Twirl Orange, Cadbury Caramilk, Maynards Bassetts Wine Gums and Cadbury Brunch Bar.

To enter the prize draw, shoppers buy any promotional product and visit awaywins.cadburyfc.com to enter the product’s batch code and barcode and select the club they would want to see. Once on the site, consumers will find out whether they are the winner of one of thousands of great prizes.

Alexandra Sweeney-Lui, brand manager for Cadbury at Mondelez International, says: “We’d encourage retailers to make sure that they are stocked up on the wide range of products and add visibility through our impactful point-of-sale and secondary siting to take full advantage of the promotion in store.”