Fentimans launches mixer fridge pack in four variants

Fentimans, maker of premium botanical mixers, has announced the launch of a new mixer fridge pack.

The new format (rsp £3.75) consists of 6 x 150ml cans and is available in four of the brand’s best-selling mixer variants: Rose Lemonade, Ginger Beer, Premium Indian Tonic and Valencian Orange Tonic Water.

The launch follows research from the Fentimans 2022 Market Trends Report which shows that half of Brits have been prompted to buy a certain brand of drink to enjoy at home, following experience of it in the on-trade.

Andrew Jackson, marketing director at Fentimans, comments: “The continued rise of premium spirits shows no sign of abating, with in-home consumption acting as a central pillar for the ongoing growth.

“The introduction of Fentimans in a 150ml can fridge pack adds an element of convenience and permissibility, whilst continuing to add value to the premium mixers category. This launch also heralds the introduction of our iconic Rose Lemonade and Ginger Beer into a pack format designed specifically for creating long mixed drinks in the home, perfect for garden parties, BBQs or a Friday night in.”

The launch will be supported by trade activity, ahead of a major above-the-line campaign dedicated to Fentimans mixers later in the year.