Swizzels launches Minions range to coincide with film release

Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Minions: The Rise of Gru, which launches in UK cinemas on 1 July.

The range includes:

Minions Banana & Blueberry Squashies – a new flavour of the UK’s No.1 sugar confectionery brand (IRI), presented in blue and yellow striped packaging to echo the Minions in their iconic dungarees.

The product is available in 120g £1 PMPs in cases of 12.

Minions Tropical Chew Bars – a new product that comes in two tropical flavours, Peach & Passionfruit and Mango & Pineapple. The chew bars are presented in vibrant packaging that has a different Minion on each variant.

The product is available in 120g £1 PMPs in cases of 12.

Minions Tropical Fizz Individual Chew Bar – this new product, which features a surprise sherbet centre encased in a tropical flavoured chew, will be released in June with an rsp of 15p.

All three new products are vegan friendly and will be heavily supported across all media platforms throughout the summer.