Gold Leaf limited-edition papers return for summer

Imperial Tobacco has introduced a new range of limited-edition papers in Gold Leaf pouches.

The new collection are available in Gold Leaf 30g and 50g pouches until the end of September, with rsps of £14.60 and £24 respectively.

There are four designs that will be rotated throughout the launch period. The Gold Leaf trade outer will also feature an eye-catching new look, including an on-pack flash promoting the limited-edition papers to drive further awareness.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, comments: “As the cost of living crisis takes hold of households nationwide, the economy price sector is the driving force behind sales within the roll-your-own (RYO) category, accounting for 56% share of sales and growing at 5% year on year (ITUK).

“Offering top quality products at affordable prices that allows retailers to cater for their customers’ needs remains a priority for our business. Through this latest launch, we’re providing the same great value and high quality Gold Leaf blend, with the addition of these engaging new limited-edition designs.

“In recent years, we’ve found that these limited-edition papers have become highly sought after as collectables by RYO customers, so we’d recommend that retailers stock up on the new limited-edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”