Barr Soft Drinks supports Rubicon RAW with two new promotions

Barr Soft Drinks has launched two new promotions on Rubicon RAW.

The first promotion is unique to the convenience channel and runs on PoS that is available free to retailers. Consumers have the chance to ‘Win a Bike’ every week from 3 October until 15 December.

The second promotion gives consumers the chance to win an adventure holiday for two and is running until 18 November on the Orange & Mango and Raspberry & Blueberry flavours of the brand’s 4 x 500ml multipack.

Shoppers enter via a QR code that appears on packs for a chance to win the holiday plus one of 55 daily prizes of a Garmin Smartwatch and an American Tourister Backpack.

The promotions will be supported by digital advertising and instore activation.

Launched less than two years ago, Rubicon RAW is now the fourth largest flavoured big can energy brand in the market (IRI).

“Rubicon RAW has had a phenomenal launch, quickly establishing itself as an important part of the category,” says Adrian Troy, marketing director at Barr Soft Drinks.

“60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers (IRI), and current consumers are also buying Rubicon RAW more frequently than other brands in the market.”