IQOS is the world’s No.1 tobacco heating system and preferred choice for approximately 13.5 million adults (excluding Russia and Ukraine).

Fully compatible with existing HEETS tobacco sticks, IQOS Originals Duo has begun replacing IQOS 3 Duo, with no buy-back or product swapping necessary – the new stock will filter through naturally. With an rsp of £39, IQOS Originals Duo is sold as a kit, consisting of the two-piece device – with a compact and lightweight holder – and two packs of HEETS.

Kate O’Dowd, head of commercial planning at PML in the UK and Ireland, believes IQOS Originals Duo arrives at a time when adult smokers are increasingly on the lookout for an alternative product that is satisfying, less harmful and affordable.

“Affordability is a growing concern among many adult smokers in the UK. The best option for anyone is to quit tobacco and nicotine products completely. If they don’t, then switching to IQOS Originals Duo could work out far cheaper in the long run, with 20 HEETS costing £5 RRP – less than half the average price of a pack of 20 cigarettes (ONS),” she points out.

Cengiz Cilengiroglu, director of commercial operations at PML in the UK and Ireland, adds: “The introduction of IQOS Originals Duo marks another milestone in our global transformation to become a majority smoke-free business by 2025. Indirect retail channels have an important role to play in this journey, by increasing access to scientifically substantiated smoke-free products that could help adult smokers in the UK abandon cigarettes for good.”