Ritter Sport UK & IRE has launched two new 100g flavoured bars this autumn – Ritter Sport Salted Caramel and Ritter Sport Orange – with an rsp of £1.

The Salted Caramel variant comprises salted caramel crisps and crunchy caramel pieces smothered in the brand’s creamy milk chocolate, while the Orange style is made from rich dark chocolate, wrapped around a smooth orange fondant filling.

The launch is being supported with a six-figure, 360 degree marketing campaign. ‘Start your love affair with the square’ centres on the new Salted Caramel and Orange varieties and aims to migrate more middle-aged women to the brand. The campaign is running this month in print, digital and social and involves PR, marketing and sampling.

Benedict Daniels, Ritter Sport UK & IRE managing director, says: “With our biggest campaign to date, spearheaded by two brilliant female celebrities, I am convinced more consumers than ever before will discover, try, and fall in love with our quality chocolate.

“We’re confident that the new Ritter Sport Salted Caramel and Orange bars, which rival established brands, will kick start ‘a love affair with the square’ as more consumers are introduced to the brand. For retail customers, these launches create a great opportunity to stock premium versions of these staple and much-loved flavours, all year round.”

Daniels adds: “Impressively, Ritter Sport is one of only two top 10 brands growing value sales in a declining market. Our penetration is at record levels, with other key category and consumer metrics registering significant variance versus key competitors across value per kilo, value per buyer and frequency. It’s evident Ritter Sport continues to drive incremental value into retailers’ categories, and we remain hugely optimistic about the impact our new autumn launches will have.”