Boost Drinks promotes its Sport range in depot

Boost Drinks is carrying out a range of trade activations to celebrate its Sport range, increased community support work and partnership with Leeds United Football Club.

Following on from the news of Boost’s extended sponsorship with LUFC and the upcoming FIFA World Cup, Boost will be driving excitement and engagement with its Sports range through a series of exclusive competitions at selected depots.

Retailers need to simply buy three cases of Boost Sport at Parfetts Halifax, Bestway Leeds or Batleys Leeds on selected dates to be in with a chance of winning two Leeds United home tickets.

The activity will showcase the isotonic Sport range, which has seen 84% growth year on year and is currently the No.2 sports drink brand in value and volume (IRI).

The in-depot activations will also work to publicise the Boost Drinks and Leeds United Football Club partnership. The recent agreement saw the two Yorkshire brands team up to drive an all-round consumer experience including digital-led stadium branding and social media activations.

Also included is product sampling on game days, Boost fridges located in four of the official Leeds United retail stores, and Boost Energy, Boost Iced Coffee and Boost Sport available at the stadium on match days.

Boost Drinks is this year also continuing its CSR programme, with the aim of encouraging change in the community by supporting individuals, groups and organisations that make a real difference.