Warheads Sour Soda launched in five flavours

Warheads Sour Soda has been officially launched in the UK by Color Brands.

Based on the famous sour candy brand, the new drinks range consists of five flavours – Black Cherry, Blue Raspberry, Apple, Lemon, and Watermelon – and has an rsp of £2 per 355ml can.

Warheads Sour Soda is described as “thirst quenching and deliciously tangy in equal measure”.

Dan Hanton, trade marketing manager at Color Brands UK, says: “The much-anticipated launch has been worth the wait, attracting significant demand and hype amongst retailers, with initial rate-of-sale reports solidifying our high expectations for the brand. The launch has already attracted significant interest amongst UK consumers with well-known influencers driving the craze across TikTok and Instagram.

“American brands continue to grow in popularity amongst UK consumers. This, coupled with the revenue growth in the soft drinks sector, made the introduction of the drinks feel like an obvious, natural evolution of the Warheads range.”