Nestlé launches ShAero limited-edition packs for Aero

Nestlé has unveiled a limited-edition ShAero pack design for Aero.

The new packs are designed to capture shoppers’ attention by featuring different messages. The ‘Who will you ShAero with?’ phrases are suited to each format and flavour and highlight ways to share an Aero, such as over a cuppa, on a date night, with a movie or on a road trip.

The limited-edition packaging is available on Aero’s range of popular sharing blocks, including the new Dark & Milk flavour sharing bar launched earlier this year, as well as Peppermint Bubbles sharing bags, and will be promoted via PR and social media activity.

Aero brand manager Amy Bennett-Inge says: “After the past couple of years when lockdowns have meant many of us have missed out on social occasions with friends and family, we really wanted to celebrate the return of getting together with loved ones. We know Aero is already popular during sharing occasions, and ShAero is designed to celebrate this.”

The ShAero activity follows the recent launch of Aero Melts, comprising buttons of light and bubbly chocolate and available in milk chocolate and caramel flavour sharing bags. The launch has been supported by a £1.6 million media spend, including social, digital, out of home, PR and sampling activity.

Aero is one of the top 10 chocolate brands in the UK, worth £106 million (IRI) and bought by more than one in every three households (Kantar).