Platinum Jubilee packs launched for Cadbury Dairy Milk and Roses

To celebrate The Queen’s Platinum Jubilee, Mondelez has launched new commemorative packs of Cadbury Roses and Cadbury Dairy Milk.

The Cadbury Roses 423g iconic tins are emblazoned with a crown image, while Cadbury Dairy Milk 360g tablets showcase the Platinum Jubilee’s official emblem.

Benazir Barlet-Batada and David Clements, senior marketing directors at Cadbury, say: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.

“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keepsake to remember this great event.

“We’ll be giving retailers significant in-store support and would advise them to ensure the limited-edition packaging is highly visible in-store to make the most out of the occasion.”

As part of its partnership with the Platinum Jubilee, Cadbury is also giving shoppers the chance to win a pair of tickets to the Platinum Jubilee Pageant taking place on 5 June 2022. To enter, shoppers simply visit jubilee.cadbury.co.uk and provide their details for a chance to win. The promotion runs until the end of April, with 250 pairs of tickets up for grabs.