CCEP encourages chill time with new Sprite promotion

Coca-Cola Europacific Partners (CCEP) has launched a new on-pack promotion for Sprite with the aim of recruiting a new generation of consumers.

Under the strapline, ‘Chilling time is not a waste of time’, the promotion will run across the Sprite range, including Sprite No Sugar, on 330ml, 500ml, two-litre and 8 x 330ml pack formats.

From 2 May until 12 June, consumers who scan the QR codes on promotional packs of Sprite are taken to the Coke app where they can enter the unique pin code under the cap of promotional PET bottles or ring pulls of cans and play the ‘Chill Time’ game. By collecting as many gems as they can, consumers can choose to enter either the instant-win prize draw for high volume prizes or the raffle prize draw for a chance to win the highest value prizes.

Prizes include £1,500 towards a room makeover to create the ultimate chill out zone, smartphones, home cinema system, and tablets.

The on-pack promotion will be supported by a consumer marketing campaign to remind people that ‘Chillin is Winnin’, and includes paid social media, out-of-home advertising, in-store activation and digital advertising.

Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, says: “Young adults typically spend more than 13 hours per day on screens (Offcom), with screen time playing a key role in their chill time at home. By tapping into the mindset of our target audience, we are confident that this promotion and campaign will increase the appeal of the Sprite brand – worth nearly £50 million in retail (Nielsen) – and drive sales for our customers this summer and beyond.”