KP Snacks launches ‘Win and Get Active’ promotion

KP Snacks, the official team partner of The Hundred cricket competition, has launched a ‘Win and Get Active’ on-pack promotion across ‘eat now’ formats of eight of its brands.

The promotion, which gives shoppers the chance to win thousands of bats and balls, is running on popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips.

Shoppers will also have the chance to win sports bundles, gift cards and tickets to The Hundred final via a series of promotions. In addition, the Hula Hoops, McCoy’s and Tyrrells ranges will feature cricket-themed designs to further promote the partnership.

Introduced last year alongside the first edition of The Hundred, the ‘Everyone In’ online hub is returning to offer families free and easy ways to get involved. The platform includes content featuring cricketing stars as well as ‘no purchase necessary’ opportunities for consumers to win bats and balls. The hub will also provide information on local cricket clubs and national programmes.

Kevin McNair, marketing director at KP Snacks, says: “We’re delighted to be supporting our consumers in getting active through our partnership with The Hundred. Cricket is the perfect sport to get families moving and sharing special moments this summer, and we’ve got plenty of activities planned to continue driving interest in the sport.

“Over the course of our five-year partnership with The Hundred, we aim to help thousands of families across the UK get more active together.”

Published Date: May 3, 2022