Limited-edition Absolut bottle promotes the power of voices

Pernod Ricard has launched a new limited-edition bottle for Absolut, the UK’s No.1 premium vodka (Nielsen).

The design resembles expanding sound ripples with the aim of promoting the power of voices from all over the world.

The sapphire blue Absolut Voices bottle (70cl, rsp £19.95) is made using 80% recycled glass and features a custom medallion in one of four vibrant colours.

Marnie Corrigan, brand director at Pernod Ricard UK, comments: “Celebrating diverse and different viewpoints has always been in our spirit, and the soundwaves on our new limited-edition bottle represent the powerful voices we continue to support around the globe, and also signifies the impact and progress a society can make when different minds come together.

“We’re constantly inspired by the idea that the world becomes a better place when we come together, share perspectives and empower one another, because we are born to mix. No matter where, or with whom, you’re mixing in the world, you can connect with Absolut.”

The launch of Absolut Voices is being supported with in-store media and social and influencer activity to drive awareness.