Robinson Young secures UK distribution deal with Henkel

Robinson Young has been appointed by Henkel Laundry & Home Care as its exclusive distribution partner for UK cash & carry.

Henkel has been established for 144 years and is active in 78 countries. The German owned blue-chip company achieved annual sales of £19.3 billion last year and is the No.1 laundry and home care provider in many European countries. Its well-known brands include Bloo, Jeyes, Oust, Dylon and Colour Catcher.

Commenting on the new arrangement, Robinson Young’s managing director Michael Robinson (right) says: “We are very excited to be partnering with Henkel who are a world-class global business with several iconic well-established brands in the UK, and we are looking forward to helping them and our customers develop and grow these impressive brands even further in the UK.

“It is especially exciting to be able to add Henkel to our portfolio whilst celebrating our 50^th anniversary year.”

Henkel Laundry & Home Care business unit head Charles Brumpton adds: “We are delighted that we have reached an agreement with Robinson Young, who lead the way in sales expertise to help customers’ businesses maximise their opportunities as well as ensuring excellence in supply and customer service from order to delivery, making them an ideal partner for Henkel going forward. We are confident they will help to build on the growth that our brands are enjoying.”

Robinson Young, which provides award-winning sales, marketing and distribution services for non-food FMCG manufacturers from around the world, counts some of the UK’s best known brands among its core clients. These include Simple, Mancave, Vosene, Bloo, Jeyes, Zoflora, ACE, Bodyform, and Tena.

Frequently delivering double-digit growth, Robinson Young has carved a niche in the household, health and beauty arena, with a customer list that spans major grocery retailers, online retailers, discounters, convenience stores, cash & carry wholesalers, health and beauty retailers, pharmacies, foodservice operators, office supplies business and, via its subsidiary Bright Ideas Marketing (acquired in 2019), the education sector.