Mondelez launches four LU biscuit varieties in the UK

Mondelez International has announced the UK launch of four biscuit varieties from the popular French biscuit brand, LU.

Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte and Le Petit Citron, which all have an rsp of £1.50, will offer customers a taste of France to enjoy at home.

LU dates back to 1886 when founders Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born.

Charlotte Parkes, senior brand manager, LU, says: “It’s not every day that you can say you’ve worked with a French icon. LU’s range is a real treat and these treats are sure to be a hit with biscuit lovers in the UK. With these four varieties, we bring something truly unique to shelves. Each with their own irresistible flavour, these recipes have more than stood the test of time.”

Published Date: January 20, 2022
Category: Product & Promotions News