FrieslandCampina is reintroducing one of its best-selling limited-edition flavours of Yazoo – Choc Caramel – due to consumer demand.
The variant, which replaces Yazoo’s Jaffalicious Choc Orange, will be available in standard (rsp £1.15) and price-marked (2 for £2) 400ml packs in convenience and wholesale from early February and in grocery channels from late March, along with a one-litre PMP (£1.79).
As part of the Choc Caramel relaunch, the £74 million brand (IRI) launched a ‘find a designer’ social media campaign – a consumer-led competition to find the UK’s best up-and-coming artist. Artist and illustrator Tomas Dogg was chosen as the winner and was tasked with co-creating the limited-edition artwork, with input from Yazoo fans.
The bottles are 100% rPET and feature an easily peelable sleeve to make stripping and the correct recycling simpler. Yazoo’s chocolate products have also been certified by Rainforest Alliance cocoa.
Maren Fuhrich, brand manager, said: “We’re into our fifth year of limited-edition launches, and we’re excited to bring back Choc Caramel by popular demand. Our consumer-led competition has been a great way to reinject some fun, positivity, and engagement amongst our audience, especially after a challenging time for many.”
“Choc Caramel was a huge hit with Yazoo fans when we first launched in 2019 and added £1.67 million (IRI) in sales value to the category between 2019 and 2020. As the market leader, we know that when we introduce innovation, we support the whole category, and we’re sure that Choc Caramel will be another hit with shoppers.”
Choc Caramel will be supported by a six-figure fully integrated marketing campaign which includes video on demand, print and digital advertising, social media support, competitions and in-store activations.
Published Date: January 26, 2022