KP launches £1 PMP for McCoy’s Sizzling King Prawn variant
KP Snacks has launched McCoy’s Sizzling King Prawn flavour in a £1 price-marked pack.
The new format is the 25th SKU in KP Snacks’ £1 PMP range.
McCoy’s is the UK’s No.1 ridged crisp brand and its £1 PMP range is growing at 33.8% compared to the market at 8.3% (Nielsen).
Prawn is the fastest growing flavour within the category, growing at 10% versus 2.7% (Nielsen).
Matt Collins, trading director at KP Snacks, says: “As we continue to expand our extensive £1 PMP portfolio, we are focused on identifying the perfect flavours and brands to boost sales for retailers.”
“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value.”
The McCoy’s brand is also responsible for the number two and three best-selling meal deal choices (Nielsen).
