Functional prebiotic sweets join Blockhead range
Blockhead, the functional chewing gum brand, has unveiled its latest product innovation – functional strawberry flavoured prebiotic sweets.
In addition to containing prebiotics, the sweets include ‘protein building blocks’ known as Branch Chain Amino Acids (BCCA) and are designed for people on the go.
They are also non-cariogenic which means they do not cause cavities. At just 36 calories per pack, the sweets are sugar-free, GMO-free, gluten-free, and vegan. The rsp is £1.75 per pack and there are 12 x seven-piece packs to a case.
Danny Lowe, founder and director of Blockhead, says: “Much like chewing gum there has been little innovation in the functional sweets space but that’s all about to change with the launch of our new strawberry flavoured prebiotic sweets.
“Our mission at Blockhead is to help people find success by helping them get into the right physical or mental state for any given task whilst inspiring them to get the most out of life and perform at their very best. Through our continued focus on the consumer and meeting their needs we have created a functional toolkit of products that supports the ever-changing demands of modern life.”
He continues: “Functional confectionery is set to explode in the UK as it is across the world. Globally, prebiotics’ market size was estimated at USD 4.45 billion in 2019 and is expected to reach USD 4.93 billion in 2020 (Grand View Research).
“During the pandemic, as people have focused more on health and wellness, we have seen an increase in sales across many of our stockists including supermarkets, high street stores, health food shops, travel hubs, forecourts and online. There is now a huge untapped opportunity for more retailers and out-of-home operators to take advantage of our increased brand awareness and high consumer demand by making our products available in more outlets nationwide.”
The Blockhead range also features Energy gum, CBD gum, White gum, Vitamin gum and Calm mints.
Published Date: October 6, 2021
