New range of Golden Wonder £1 price-marked packs launched

Tayto has announced the launch of a new range of Golden Wonder £1 PMP sharing crisps.

The three flavours – Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked Bacon – were consumers’ preferred flavours.

Matt Smith, marketing director, says: “Since launching our first Cheese & Onion crisps almost 60 years ago, Golden Wonder has been famous for fully-flavoured crisps. These latest flavours, exclusively available in £1 PMP packs, are the perfect way to upgrade any sharing occasion.”

Tayto reports that sales of sharing bags have ‘sky-rocketed’ over the last 18 months, making big bag formats a must-stock for independent retailers. The launch will be supported with a digital campaign, a national ‘Share & Win’ competition and extensive trade marketing.

Tel: Tayto (01536) 204200