Tata Global Beverages has relaunched Tetley with a new brand positioning, ‘For the Love of Tea, For the Love of Tetley’, and a comprehensive marketing campaign.
The initiative is being launched with a national TV and social campaign that ‘celebrates the love we have for tea, and all the different ways that we enjoy it. From taking a flask of original Tetley to a rainy sports match, to enjoying a cup of herbal in bed, Tetley has the tea for every tea lover’.
Tetley is also giving over one million consumers the chance to share their love of tea. Consumers buying a pack of Tetley Original will be able to send on a free cuppa to a loved one along with a personalised message.
In 2022 the campaign will continue into online and social, bringing to life all the ways we enjoy tea.
Tuuli Turunen, head of marketing at Tetley, said: “We absolutely love this campaign; what a way to launch our new brand strategy. We are the only brand that truly has a tea for every tea lover, so the ‘For the Love of Tea’ campaign speaks to all our consumers in a connected and joyful way. This is the start of exciting things for Tetley.”
Tel: Tata Global Beverages 020-8338 4000