New £1 million summer campaign launched for Whitley Neill Gin

Halewood has launched a new £1 million advertising campaign for Whitley Neill Gin which taps into summer al fresco eating occasions.

The campaign comes as Whitey Neill was crowned the UK’s ‘Most Loved Gin Brand’ in a recent survey commissioned by Savanta, which sought responses from 150,000 respondents across the UK.

Since the launch of Whitley Neill Original in 2005, the brand claims to have led the way in flavour innovation, with its portfolio now boasting 12 flavoured variants including Blood Orange, Raspberry and Blackberry. The full range is now produced at Whitley Neill’s new home, the City of London Distillery.

The new campaign continues the brand’s ‘Time for a Little Luxury’ message, with its Raspberry and Blood Orange gins taking centre stage. With both gins positioned at forefront of the summer picnic setting, the campaign puts them front of mind for summer eating and drinking occasions, whist also emphasising the versatility of the range.

Simon Jackman, senior global marketing manager for white spirits at Halewood Artisanal Spirits, comments: “Our Whitley Neill Gin flavours such as Blood Orange, Raspberry and Rhubarb & Ginger have continued to see strong growth over the past year as consumers have become more experimental with their drinks choices. The results of Savanta’s ‘Most Loved Brand Report’ continues to highlight this, and we’re delighted to have been awarded the ‘UK’s Most Loved Gin Brand’ for the second year in a row.

“Our new campaign is set to further drive awareness for our award-winning range, inspiring shoppers and showcasing how these delicious, vibrant gin flavours are the perfect choice for any summer drinking occasion.”

Supporting assets available for retailers include a range of posters and PoS materials, featuring a host of serve suggestions to inspire shoppers, as well as assets for social media channels and digital screens.

The £1 million campaign is live this August, featuring on billboard and digital sites across the UK and also including print advertising and social media/digital activity.

Tel: Halewood 0151-480 8800

Published Date: August 17, 2021
Category: Product & Promotions News