British Beef & Ale variant joins Tyrrells range

KP Snacks has expanded its Tyrrells range with a new flavour, British Beef & Ale.

Available from 30 August, the new line comes in 40g single packs (rsp 85p) and is designed to be “the perfect accompaniment to your chosen drink”.

Consumer preference for meaty flavours in crisps and snacks is growing (Nielsen), and the new product looks to tap into this trend and fill the current flavour gap in the Tyrrells core range. Packed with strong flavours and made with the finest Hereford potatoes, the launch is set to catch attention and attract new shoppers to the premium hand cooked crisps segment.

Beth Minch, marketing manager at Tyrrells, says: “We are really excited about introducing Tyrrells British Beef and Ale to our core range as we know it’s those bold meaty flavours that consumers are looking for right now. By combining the popular flavour with our well-loved brand, consumers can feel like they are in the pub anytime and anywhere!”

With a £55.4 million retail sales value and growing at 10.2% (Nielsen), Tyrrells products are currently purchased by over 5.5 million households, with its main shoppers falling within the 45 year plus ABC1 category (Kantar). It is the UK’s No.1 vegetable crisp brand and the No.2 hand cooked crisp and has 86 Great Taste Awards across its portfolio.

Tel: KP Snacks (0845) 601 7583

Published Date: August 17, 2021
Category: Product & Promotions News