Birds Eye signs up Zest Food Partners to grow its foodservice business

Birds Eye Foodservice has announced that it is working with Zest Food Partners to help grow its range of products in the foodservice market.

Part of Nomad Foods, Birds Eye is the No.1 frozen food company in GB (Nielsen) and has a portfolio of brands including Aunt Bessie’s, Goodfella’s and Green Cuisine.

Zest will work as an extension of the Birds Eye team to drive their strategy and support foodservice customers with a diverse range of products.

Gerard Purnell, business development controller for foodservice at Birds Eye, says: “We are thrilled to be working with the team at Zest for the next phase of our journey. We have ambitious growth plans, and I am extremely confident that by working together we will unlock the full potential and deliver some great results.”

A key area of focus will be Green Cuisine, Birds Eye’s new meat-free and vegetarian range which was launched in foodservice at the start of the year. From meat-free sausages and burgers to chicken-less dippers and fish-less fingers, this range of products is made from plant-based proteins that are suitable for meat-free options on menus.

Kelly Burke, commercial director at Zest Food Partners, says: “The team at Zest are delighted to be working with Birds Eye. It is such an iconic brand with an impressive portfolio of products that are trusted for their quality and great taste. There is a huge opportunity for the Green Cuisine range in foodservice and we’re excited to be part of this journey and add to its success.”

Published Date: August 3, 2021
Category: Product & Promotions News