Jammie Dodgers PMPs in smaller case size for convenience channel
Burton’s Biscuit Company is supporting the convenience channel with the relaunch of its PMP case for Jammie Dodgers.
The new compact case of 15 x 140g packs (price-marked at 89p) has been introduced in response to demand from convenience retailers for a smaller case size.
The case design has also been refreshed to feature pack and biscuit images, ensuring that the brand is clearly visible for ease of purchase.
“Offering value to both retailers and customers alike, we recognise the important role that PMPs play in the convenience channel and continue to adapt our offering to support the sector with bestselling products at affordable price points,” says Kate Needham, marketing director at Burton’s Biscuit Company.
“Jammie Dodgers continue to be popular with shoppers, selling over 33.8 million packs last year (Nielsen/Powerview). The new case size will reduce the recommended wholesale sales price to below £10 – ideal for those who may wish to have less outlay per trip to the wholesaler while continuing to stock shopper favourites.”
