The Isle of Wight Distillery has launched its first RTD for Mermaid Gin – a 6% abv blend of its signature award-winning gin and Indian light tonic.
The 250ml can, which has an rsp of £2.90, is printed and plastic-free, plus 100% recyclable. Orders are despatched to trade customers in plastic-free packaging, while the brand remains net zero.
Mermaid is sampling the first run of the RTD at the Isle of Wight’s famous Cowes Week Sailing Regatta (31 July to 6 August), via boat drops to competitors, a dedicated bar on the main marina and activations throughout the event. It is also sponsoring the Northwood House gin festival on the island.
Xavier Baker, co-founder of the Isle of Wight Distillery, said: “After a brilliant response to the launch of the Mermaid brand and with people staying closer to home, enjoying staycations and local events, we decided now was the time to broaden Mermaid’s reach. As with any RTD, this is perfect for those social, out-of-home, moments – not just picnics and BBQs, but it’s also the perfect sundowner for beach or boat trips!”
Mermaid Gin is named after the local nickname – ‘Mermaid’s Kiss’ – of one of its core ingredients, Rock Samphire, which is harvested just above the high-tide line from the base of cliffs on the Isle of Wight.
Tel: Isle of Wight Distillery (01983) 613653