Accolade Wines acquires No.1 perry brand Lambrini

Accolade Wines has acquired Lambrini, the UK’s No.1 perry brand (Nielsen).

The pear cider brand will join Accolade Wines’ diverse portfolio, including wine labels Hardys, Echo Falls, Jam Shed, St Hallett, Grant Burge, and House of Arras.

The acquisition of Lambrini from current owner Halewood Artisanal Spirits is part of the ambitious sustainable growth strategy being pursued by Accolade Wines, which is already the leading wine company in the UK. It marks Accolade Wines’ third acquisition in the past year, following the purchase of Katnook Estate and Rolf Binder Wines in Australia.

Accolade Wines chief executive officer Robert Foye says: “Lambrini has such a strong heritage and is loved by British consumers. We are excited about the role the brand will play in our broader strategic growth plans for the UK and Europe.”

Halewood UK managing director John Bradbury adds: “We believe Lambrini is in capable hands with Accolade Wines, which has a track record of building global brands. We will work closely with Accolade Wines and our customers through the period of transition to ensure continued delivery of the Lambrini brand to market.”

The carbon-neutral status of Accolade Wines Europe will be extended across the Lambrini portfolio.

Tel: Accolade Wines (01932) 428600

Published Date: June 25, 2021
Category: Product & Promotions News