Carnival-themed limited-edition papers introduced for Gold Leaf

Imperial Tobacco has launched Carnival Edition Papers and an improved click & close pouch feature for its Gold Leaf brand.

The limited-edition papers will be available in Gold Leaf 30g pouches until the end of September. There will be a series of four carnival-themed designs that will be rotated throughout the period.

The Gold Leaf 30g pouch, including the limited-edition papers, is encased in an eye-catching branded trade outer to drive further awareness of the carnival-themed designs.

To help ensure that the rolling tobacco blend stays fresher for longer, Imperial has also introduced a new click & close pouch feature for both the 30g (rsp £12.80) and 50g (rsp £21.00) Gold Leaf pouches. An on-pack flash on the trade outer promotes the enhanced packaging design.

Chris Street, market manager UK at Imperial Tobacco, comments: “At Imperial we like to originate, and these two new innovations will give adult smokers more reasons to stock up on Gold Leaf. Limited-edition papers are often considered collectables by RYO customers, so we’d recommend retailers stock up now while they can, to take advantage of the additional sales generated by these carnival-themed designs.”

Tel: Imperial Tobacco (0117) 963 6636