In the ‘Win a Hole New Summer Experience’ promotion, consumers can win a £200 Virgin Experience Day e-voucher which can be used on a selection of outdoor activities and experiences such as cycling, paddle boarding and Segway tours.
The promotion will run from 1 July to 27 August and includes single packs of all Polo variants including Original, Spearmint, Sugar Free and Fruits. Shoppers can enter by texting POLO and the last four digits of their barcode to a promotional number.
High-impact point-of-sale materials will be used throughout the wholesale and convenience channel to communicate the promotion. These materials will be provided by Nestlé’s field sales teams and are designed to capture shoppers’ attention and drive sales.
The company is also investing in a £750,000 media campaign for the Polo brand over the summer to drive visibility. The out-of-home and social activity aims to bring the brand to life through humorous messages.