Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour.
The company has hidden five golden Love Hearts rolls in its variety share bags, each one giving fans exclusive access to explore the Swizzels factory with up to three friends or family members, as well as the chance to create their very own sweet.
Shoppers can find the winning rolls hidden in Loadsa Sweets and Lollies packs, both £1 PMP and 40% extra free.
Swizzels is supporting wholesalers by raising awareness of the campaign through strong promotions with all key wholesale partners, backed by impactful digital and social activation, excellent availability and a strong trade press campaign.
Claire Lee, senior brand manager at Swizzels, says: “We’re so excited to be able to offer consumers this once-in-a-lifetime opportunity to visit our wonderful world of Swizzels, while supporting wholesalers in maximising their confectionery sales. Swizzels is the number one supplier of variety packs (IRI), so these hugely popular packs are sure to boost sales.”
Consumers who find a golden Love Hearts roll must take a picture of the roll and enter the lot code on the back of pack at: www.swizzels.com/vip. There are also thousands of runner-up prizes to be won – shoppers simply need to enter the pack lot code number on the Swizzels website to find out if they are a winner.
The competition closes on 31 May 2022.