Coca-Cola European Partners has announced a new gaming partnership between Monster Energy and Microsoft’s 2021 Halo Infinite game.
For the first time, promotional packs of Monster Original are being joined by other leading variants from the Monster range, to increase the appeal of the promotion to an even wider audience. Codes can be found under the ring-pulls of single and multipack cans of Monster Original, Monster Ultra White, Monster Juiced Mango Loco and Pipeline Punch.
Until 31 March 2021, consumers will be able to enter their codes on a Monster microsite, which will then be uploaded in their Xbox Live account – giving them Double XP and collectable Monster-branded content that will be added to their inventory and available in-game when Halo Infinite is released. They will also be entered into a prize draw to win exclusive prizes, including the new Xbox Series X console.
The promotion will be supported with PoS materials available from the Coke Customer Hub from 15 October (www.cokecustomerhub.co.uk), to help maximise in-store visibility and drive sales.
Simon Harrison, vice president of commercial development at CCEP, said: “Gaming is a huge and fast-growing part of the global entertainment industry – accelerated during lockdown as people spent more time in the home (IGD). At the same time, the Monster brand has grown in value by 14% over the last year and has delivered the most actual value growth to the energy segment of £34 million (Nielsen).
“We anticipate this momentum will continue over the winter and into 2021, so our advice to retailers is to stock up on promotional packs and supporting PoS to take full advantage of this exciting sales opportunity. We’re always looking to give Monster fans great experiences, and believe our partnership with Halo Infinite will do just that.”Published Date: October 6, 2020