Free four-packs of Red Bull for friends and family in latest promotion

Red Bull Air Mail is a new on-pack promotion for Red Bull Energy Drink 250ml four-packs (original and sugar free). It has been launched first in the impulse channel and will be rolled out to the wider grocery sector in November.

A limited-edition sleeve on the four-packs opens to become a postcard, which can be used to give a free four-pack to a friend or family member – to redeem the offer, a code simply needs to be entered online.

The value of Red Bull multipacks grew by 40.6% in the four weeks to 25 July 2020 (Nielsen). Red Bull has identified four key moments of need for the energy drink as sports & fitness, work & study, socialising, and travel occasions.

Supported by an extensive in-store and digital marketing campaign, Red Bull Air Mail aims to leverage existing users to drive new multipack users, as well as maintaining four-pack distribution and rate of sale in the impulse and grocery channel.

Tel: Red Bull (0203) 117 2000


Published Date: October 8, 2020
Category: Product & Promotions News