Mr Porky Original Scratchings, the best-selling scratching from Tayto, has won a 2020 Great Taste Award.
Matt Smith, marketing director at Tayto Group, says: “As the No.1 brand with a 43% share (IRI), Mr Porky is looking to drive further category growth with a refreshed range of award-winning products and new formats including clipstrips for easy merchandising with beers, wines and spirits.
“The new designs have improved stand-out, preserving the artisan appeal that consumers are looking for and the new packs are already delivering increased rate of sale, promising a sales boost for retailers.”
Commenting on Mr Porky Original Scratchings, the judges of the Great Taste Awards said: “Loving these… The frying has produced an excellent crunch that, whilst not busting your dentures, produces a satisfying chew and then moves on to the soft fat. There is no oiliness and the seasoning is enough to promote the porkiness.”
Tel: Tayto (01536) 204200Published Date: October 29, 2020