Product & Promotions News
Global Brands extends Flare cocktail range with 70cl bottles
Following the growing success of sharing size RTDs (Nielsen), Global Brands has expanded its value canned cocktail brand, Flare, with three variants in 70cl bottles, exclusive to independent retailers. Sales […]
Coca-Cola kicks off Premier League shirt giveaway to mark start of season
Coca-Cola European Partners is giving consumers the chance to win thousands of football shirts to mark the beginning of the 2020/21 Premier League season. Running until October across selected packs […]
Appleton gold and white rums rebranded as Kingston 62
Appleton Special and White rums, part of the Campari Group portfolio, have been rebranded as Kingston 62 globally. Kingston 62 aged Jamaica rum is produced at the Appleton Estate Distillery […]
New YES! bars from Nestlé tap into trend towards pea protein
Nestlé UK & Ireland has launched two new YES! snack bars, with each bar containing 10 grams of plant protein, sourced from a combination of peas and nuts. Recent research […]
Mentos Pure Fresh Gum introduced in single roll packs
Perfetti van Melle has introduced a new singles format for Mentos Pure Fresh Gum. The roll-packs are available in four sugar-free variants: Tropical, Bubble Fresh, Fresh Mint and Spearmint. Mentos […]
Game on for latest Monster Energy promotion from CCEP
Coca-Cola European Partners is giving consumers the chance to win a Monster-branded racing simulator in its latest promotion for Monster Energy. Running now until the end of September, the promotion […]
KITKAT Chunky Cookie Dough and Mint variants reintroduced
Nestlé has launched the ‘KITKAT Flavourites’ event, reintroducing two of the most popular Chunky variants from the past eight years. The first ‘flavourite’ to return is KITKAT Chunky Cookie Dough. […]
Carabao launches £10,000-plus cash incentive for wholesalers’ customers
Carabao has launched a cash incentive for wholesalers’ customers for the month of August. When retailers purchase any case of Carabao Energy Drink (plain or PMP) from participating wholesalers during August […]
Get a taste of Barbados with new Cockspur Rum Punch in RTD format
The Cockspur Rum brand has been extended with a Rum Punch straight from the shores of Barbados. Available to both the on-trade and off-trade, Cockspur Rum Punch (4% abv) is […]
Watermelon is the 2020 Red Bull Summer Edition – available for a limited time
Red Bull has launched its 2020 Summer Edition – a watermelon variant – for a limited period. Supported by in-store marketing, the new Red Bull Summer Edition is available in […]
Metcalfe’s brand is relaunched with angel and devil characters
Kettle Foods has announced a major brand relaunch for its entire Metcalfe’s popcorn, Jumbles and ricecakes ranges. Based on the insight that shoppers are looking for tasty snacks that they […]
Echo Falls range redesigned to attract younger consumers
Accolade Wines has unveiled a redesign across its entire Echo Falls portfolio. Part of a wider £1 million marketing spend for the year ahead, the redesign reflects the accessible and […]
