FrieslandCampina has launched a promotion on YAZOO, offering 2 for 1 tickets to Alton Towers and Thorpe Park as both attractions reopen to the public.
Initially available only on limited-edition Choc-Hazelicious 400ml and one-litre packs, the promotion will be rolled out across the YAZOO core 400ml range of Chocolate, Strawberry, Banana, and Vanilla flavours from September.
The partnership between YAZOO and Merlin Group aims to unlock a minimum of 13 nationwide distribution points of the core and no-added-sugar ranges throughout the amusement parks. Joint funding of 360-degree marketing initiatives will raise awareness of the link-up and include digital, social and TV advertising.
Previous Merlin Group partnerships have driven a 4-8% increase in sales of promotion packs for other businesses. This, along with children beginning to go back to school and workplaces slowly reopening, should give a boost in store as consumers reignite the impulse shopping occasion, says FrieslandCampina.
Gabriella Sudall, brand manager at YAZOO, says: “Considering how successful previous partnerships have been, working with Merlin Group really was a no-brainer. We’re sure people will be eager to get back to visiting these attractions they love after such an extraordinary start to 2020.”
Published Date: August 20, 2020