KP backs Butterkist with an Ultimate Movie Night promotion
KP Snacks has launched a Butterkist ‘Ultimate Movie Night’ promotion, giving consumers the chance to win one of 10 prize bundles that include a TV, an at-home entertainment system, and a 12-month NOW TV Sky Cinema pass.
The on-pack promotion is featured on the full Butterkist range, including sharing, £1 PMP and multipack formats, and aims to improve the in-home sharing experience by giving consumers the combination of entertainment and snacks. The initiative runs alongside an ongoing Butterkist microwave popcorn promotion, offering consumers a half-price NOW TV Sky Cinema pass. Both promotions will be available until the end of November.
Matt Collins, trading director at KP Snacks, said: “In recent months there has been a marked increase in savoury snacking occasions, with crisps, snacks and nuts being the fastest growing snack and showing up in 70% more convenience baskets during lockdown (Kantar). Using the strength of our brand portfolio and family favourites like Butterkist, we hope to help our retail partners meet changing consumer demands and adjust to new norms.
“The partnership between Butterkist and NOW TV has already been hugely successful. To continue this momentum, we are pleased to announce a second wave of activity and offer consumers the chance to win even greater prizes. This will also offer a strong sales opportunity for retailers, with 51% of shoppers being more likely to visit their local store if they offer promotions (HIM).”
