Perfetti van Melle has introduced a new singles format for Mentos Pure Fresh Gum.
Mentos Pure Fresh Gum boasts a 2g sized chew – 30% bigger per piece than its competitors – with a crisp outer shell and liquid filled centre.
Kim McMahon, Mentos Gum product manager, says: “We’re really excited to be extending our Pure Fresh Gum offering. We’ve ensured the product will have broad appeal by offering choice, with classic mint variants in addition to two fruity flavours to excite a younger audience.
“We know that the refreshment market is under pressure to match the success of traditional sugar confectionery, and singles are particularly struggling. We’re looking to bring growth back to the category with new and exciting innovation.”
Tel: Perfetti van Melle (01753) 442100
Published Date: July 27, 2020