Game on for latest Monster Energy promotion from CCEP

Coca-Cola European Partners is giving consumers the chance to win a Monster-branded racing simulator in its latest promotion for Monster Energy.

Running now until the end of September, the promotion has a top prize of a complete racing simulator package worth £2,500. It includes a PS4, a Playseat gaming chair, a curved TV screen, a steering wheel, pedals and a game.

Consumers can enter through the Monster Energy website, and the competition can be promoted by retailers with PoS including posters, wobblers and barkers, available from the CCEP Customer Hub Tools & Resources pages at www.cokecustomerhub.co.uk or by phoning (0808) 1 000 000.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, says: “Gaming is a huge and fast-growing part of the global entertainment industry (Newzoo), and the energy drinks segment is playing a similar role within soft drinks, having delivered 30% of total category growth in the last year (Nielsen). The Monster brand continues to enjoy double-digit growth and is performing ahead of the category, driving more than 90% of growth over the last 12 weeks (Nielsen).

“At the same time, there has been a 193.5% increase in the sales of games and computer software in GB (IGD). Monster’s simulator promotion comes at a time when people have more time for gaming in the home. The supporting PoS will deliver in-store theatre and resonate with shoppers and core Monster Energy fans – a must for retailers to activate.”

Tel: Coca-Cola European Partners (0808) 1000 000