Cadbury, in partnership with the UK’s biggest football clubs, has announced the return of the ‘Match & Win’ promotion for the fourth consecutive year.
The promotion is running on 170 million Cadbury packs, including Twirl, Wispa, Crunchie and Double Decker and across a range of formats, such as singles, tablets, bags and multipacks.
Manchester United FC, Manchester City FC, Liverpool FC, Arsenal FC, Chelsea FC and Tottenham Hotspur FC are all partnering with Mondelez for the promotion, with players such as Harry Kane, Cesar Azpilicueta, Joe Gomez, Kieran Tierney, Aymeric Laporte and Aaron Wan Bissaka promoting Cadbury ‘Match & Win’ across social media channels and featuring in campaign advertising. The grand prize of a VIP Matchday experience may also feature a visit from a professional footballer.
For a chance to win, consumers purchase any participating Cadbury product, visit the matchandwin.co.uk website and enter the barcode and batch code visible on the pack. When the code is entered, they will receive a randomised predicted score for an upcoming football game. If the predicted score matches the actual match score they are guaranteed a prize. For the first time this year, prizes include millions of £5 and £10 Club Shop e-vouchers.
Radhika Pai, brand manager for Cadbury at Mondelez International, comments: “‘Match & Win’ is Cadbury’s biggest and much-loved football promotion, with over half a million competition entries last year.
“Retailers have enjoyed the benefits of this successful promotion for the past three years and are aware of the sales opportunity this exciting consumer promotion creates. To make the most of the occasion, retailers should stock up on participating Cadbury products in advance and maximise visibility in-store to create real excitement.”
Cadbury ‘Match & Win’ season four will be supported by a £3 million marketing spend, including PoS material, out-of-home advertising and digital and social media support.
Tel: Mondelez International (01214) 582000