Quorn adds Vegan Pepperoni Slices to its Deli range
Quorn Foods has launched Vegan Pepperoni as part of its Deli range. The 100g packs have an rsp of £2.20.
Quorn’s Vegan Deli range, which currently comprises Quorn Smoky Ham Free Slices and Quorn Chicken Free Slices, has so far delivered £21.4 million in sales and is growing at 64% year on year (IRI).
“Interest in vegan diets continues to build momentum. We launched the Quorn Vegan Deli range to meet this demand by providing quick, tasty and sustainable options for lunchtime sandwiches and salads and convenient evening meals,” says Gill Riley, marketing director.
The new product is designed to act as a signpost for vegan shoppers, whilst inviting new shoppers into the Vegan Deli category, driving frequency and penetration for retailers.
This year saw the most successful Veganuary to date, with over 400,000 taking part, and one in five Brits cut down on meat consumption during the COVID-19 pandemic (The Vegan Society).
“With more people making more meals at home during the UK’s lockdown and increasing numbers now embarking on the return to work, there is a renewed demand for options that can also be taken into work to eat at lunchtime,” says Riley. “Shoppers are looking for products that are tasty, convenient, quick to prepare at home and have the added benefit of being good for the planet. The Quorn Vegan Deli Range gives retailers an opportunity to provide an alternative solution that is sustainable and exciting.”
