The Cockspur Rum brand has been extended with a Rum Punch straight from the shores of Barbados.
Available to both the on-trade and off-trade, Cockspur Rum Punch (4% abv) is made to a traditional Bajan recipe and comes in 275ml and one-litre bottles with rsps of £2.99 and £9.99 respectively. A 250ml slimline can will be launched soon.
Cockspur Rum Punch is being brought to market by renowned drinks industry figure, Steve Wilson: “Our rum punch is pitched at consumers who are looking for the great taste of a traditional Caribbean punch but who want to skip the painstaking preparation,” he says.
Wilson spent some time living in Barbados and fell in love with the taste of the local punch and the unique Bajan vibe: “It’s such a great culture, so inclusive, family-focused and incredibly social, and the punch plays a massive part. I wanted to recreate a vibrant and authentic variation of the drink, which was able to bring to life the fantastic Bajan warmth and sense of fun.”
Wilson adds: “We’re living in very strange times, but post-COVID we believe the popularity of the RTD bottle, due to its hygienic and ‘no fuss’ format, is set to increase still further. At the same time, the consumer’s desire for high quality, authentic products will remain a key driver of sales. We believe our punch delivers a true taste of Barbados here in the UK.”
The Cockspur range is distributed in the UK through sales, marketing and distribution agency Craftwork.
Tel: Craftwork (02382) 145596