Republic Technologies (UK) has embarked on a national cash & carry display drive to support its recently launched Swan filters range, the company’s biggest ever NPD initiative.
The company has introduced a range of specially-designed Swan-branded pallet displays and free-standing four-shelf display units, which are available to all its cash & carry customers. The units are already sited in Dhamecha, Bestway and Batleys depots.
“We’ve always believed in the power of effective cash & carry displays and we really appreciate the support we’ve received which is enabling us to implement a national roll-out of our new filters display units,” says Gavin Anderson, general sales manager at Republic Technologies UK.
“Current circumstances have made the roll-out more challenging, but by working closely with our cash & carry partners, and of course adhering to all COVID-19 guidelines, the move is going ahead very much as planned and we’re delighted with the visibility it’s generating in depots.
“We’re confident that best practice merchandising of this kind will be a major contributor in raising awareness of the new Swan filters and ultimately driving sales in the convenience sector, a key trading channel for us.”Published Date: May 11, 2020