Burton’s introduces better-value Maryland Cookies PMPs

Burton’s Biscuit Company is introducing a range of larger, better value, price-marked Maryland Cookies packs, available exclusively to the convenience channel.

Available from mid-June, the new 200g £1 PMP range will replace the 136g 99p PMP range and include three variants: Chocolate Chip, Double Choc and Hazelnut.

Maryland Cookies is the UK’s No.1 cookie (Nielsen) with a retail sales value of £49 million (Nielsen/Powerview).

Kate Needham, marketing director at Burton’s Biscuit Company, says: “Price-marked packs remains hugely important in driving sales in the impulse sector, playing a vital role in offering shoppers reassurance when it comes to value, a factor which will be more important than ever as the nation faces into the challenges of a recession.

“We will continue to support the convenience channel by offering our bestselling products at attractive prices, enabling retailers to capitalise on the increased rate of sale we know PMPs can deliver.”

Burton’s offer a wide range of PMPs across its leading brands, including Jammie Dodgers and Wagon Wheels, as well as Maryland Cookies.

Tel: Burton’s Biscuit Company (01727) 899700


Published Date: May 20, 2020
Category: Product & Promotions News