Carabao launches £10,000-plus cash incentive for wholesalers’ customers

Carabao has launched a cash incentive for wholesalers’ customers for the month of August.

When retailers purchase any case of Carabao Energy Drink (plain or PMP) from participating wholesalers during August they will be in with a chance of winning one of thirteen £500 cash prizes, with one lucky winner scooping the top prize of £5,000.

Every participating wholesaler is guaranteed at least one £500 winner. One case purchased gives one entry in the draw. There is no limit to the number of entries allowed.

The promotion comes after Carabao has become the UK’s fastest growing energy drink, driving category growth and incremental sales. A total of 33% of Carabao sales growth comes from shoppers who are new to the category. According to the company, Carabao’s range not only boasts great tasting fruit-flavoured energy drinks, but also all products contain 60% less sugar than major competitors and only 63 calories per can.

Carabao will be advertising to ensure strong awareness and participation in this £10,000-plus prize retailer promotion.

Participating wholesalers include Filshill, HT Drinks, Henderson’s, AF Blakemore, Dee Bee, DDC, R&I Jones (Wales), United Wholesale (Scotland), Savage & Whitten and Dhamecha.

Mark Tanner, head of wholesale and independents at Carabao Energy Drink UK&I, commented: “We are pleased to offer this promotional opportunity to wholesalers during these uncertain times when driving sales growth and rewarding customer loyalty is more important than ever.

“We’ve worked hard to re-establish ourselves in the wholesale channel and this is just one way we want to reward our loyal wholesalers and customers, and is a sign of many good things to come.”

For more information, please visit

Tel: Carabao (0118) 907 3052


Published Date: July 23, 2020
Category: Product & Promotions News